Like it or not, AI Overviews have become a part of every day search on Google. In the summer of 2024, I conducted a study to determine just how impactful these AI Overviews would be to my clientele in the home services industry.
While the original intent was to see how much zero-click search would have an impact on traffic, I ended up finding much more robust results about the SERPs as a whole, and I broke my results out by vertical. I found a much more varied landscape than I originally thought would appear, which gave me clear insight into strategies to take with my individual clients, regardless of their craft.
You can download my full report below to see my findings and suggested strategies for the different home service verticals.
Katie Stone SEO 